Elevate Your PM Communication Game: 3 Frameworks for PMs

Deep dive 

Clear communication principles

When hiring PMs for my team, there's a significant deal-breaker: poor communication. I've rejected capable technical PMs due to lacking communication skills.

The reason is straightforward: a PM acts as a bridge across various teams to deliver amazing products. Effective communication with engineers, designers, customers, leadership and so on is crucial. Without it, making a meaningful impact becomes challenging.

I consistently advise my team that successful product managers must excel in communicating on two levels. We will cover the 3 core principles I learned and applied that have changed my game.

1- When explaining a complex topic (Simple and Length)

When it comes to breaking down a complicated subject, think of it as explaining it to your own mom. Avoid using technical terms that might make you sound impressive but actually leave everyone scratching their heads.
Believe me, I've been there – using fancy jargon only leads more to confusion. Instead, go for a simple approach. Imagine your mom is listening, and use words and examples that she'd easily grasp. It's not about dumbing down; it's about making sure everyone can follow along and really understand what you're saying so you can influence without authority as a PM should.

2- Communicate clearly to stakeholders (Structure)

Apply the top-down communication framework with the Minto Pyramid strategy.

Why does it matter?

• You waffle when communicating

• Not clear how to structure your delivery

• You’re not convincing people

Last Thing First: Essentially, you start with the main point or conclusion, followed by supporting points and details. This allows the reader or listener to grasp the core message first and then delve into the supporting information (If not convinced yet)