Dealing with Non-Agile Stakeholders

Stability vs Agility

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Hello Product Leaders!

What if your boss or stakeholders are not ‘Product’ by trade and your core product principle was against their mindset?

I know…frustrating!

As a PM, we generally believe in the Agile and Lean movement, as a product delivery mindset rather than a rigid process.

You value learning from quick action and testing with real customers.

However, your boss or main stakeholder approaches you and says:

"I need the full project plan."

"Don't give me bits, I need the whole solution."

"We must prioritize building the full infrastructure."

"I don't buy into Agile."

In short, someone is tackling your decision-making principles at its core.

It happened to me twice in my career - very frustrating.

You can always decide to leave and go to another company, but that might not always solve the problem.

Let’s dive into the other option.

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The Paradox of Agile Thinking

Sometimes, when we're all about being flexible and agile, things can get a little tricky.

But finding that sweet spot between being agile and stable is key to achieving success in your product strategy.

Sure, there might be some limitations, but that doesn't mean we have to compromise our core principles.

Now, let's talk about the downsides of the commonly used Agile methodology. It's important to acknowledge these concerns, not just for our stakeholders, but for our own success too.

Here is how to do it.

What Management Cares About

  • To change things with your management, show even more empathy.

    Agile can be scary for those unfamiliar with it, especially if they've seen a poor implementation before. I know firsthand that it can feel chaotic and lacking in control. Your stakeholders have their concerns and perspectives.

    As a product leader, empathize with them.

    Here are three suggested steps:

Step 1: Listen to your user Boss / stakeholders

  • Listen to them like you would listen to your users, almost like user research.

    Ask about their preferred mode of work and why.

    It doesn't mean you have to do exactly what they ask, but it gives insight into their thinking.


    This creates a real partnership for success. Show them that you understand.

    Don't just listen to check a box, assume there is value in what they say and seek it out.

    Don't move forward until you both fully understand each other.

Step 2: No Ego and No Assumptions

  • Once you understand their concerns, explain the importance of agile methodology for them and the company.

    Some may not be open to discussion until you address their concerns and propose a better alternative.

    Now, jot them down and do your homework.


    If their concerns are valid, how will you address them?
    Why is it important to continue working in Agile?
    Do you have solid answers?

    Don't just assume that "everyone works this way" is enough, but instead, explore the topic.

    Learn about the origins of Agile and understand why it was considered better than traditional methods back then.

    Take the time to explain your point and build a case.

    The focus should be on why it's worth investing in building an agile culture despite concerns.

    Remember, even believers in Agile need time to create a process that works for both parties.

    For example, when I once had a VP boss who came from the aeronautic industry, Waterfall was the norm! A big clash.

    Many product decisions took a lot longer.
    It always took several weeks of daily meetings with him to agree on a ‘big feature’ Agile approach that met both our needs.

    Good collaboration takes time, so prioritize it for the long run.

Step 3: Always Meet halfway

  • Once you reach some common ground, suggest a solution that addresses both sides' concerns. Give them something they can agree to, even if it's not natural to you.

    Just like you address your customers' needs, address your stakeholders' concerns, even if you don't share them. Make them your own.

    Remember, agile thinking has no strict rules.

    Find the best approach for you and your organization.

Agile means planning too

  • Agile doesn't mean no planning. Long-term planning is important for agile teams too!


    In "The Wizard of Oz":


    Dorothy: Which way do we go?
    Scarecrow: That depends on where you want to get to.


    Dorothy: I don’t know.
    Scarecrow: Then it doesn’t matter which way you go.

    As product leaders, it's key to have a clear product vision and plan for your North Star Metric.

  • Share this vision with your stakeholders so they can understand and support it.

    Explain the process to show that you have thought things through and that your decisions are not random.

    Building trust is crucial, so take the time to do so. Not much alternative.

    Remember that success may vary depending on your organization's context.

    There’s no perfect picture or team or company so you’d need to convince people one way or another that your strategy is the right one.

Key Takeaways

🤝 Show Empathy with Stakeholders

  • Acknowledge the fear and uncertainty around Agile, especially after past poor implementations.

  • Approach stakeholder communication like user research.

🚫 No Ego, No Assumptions

  • Explain the importance of Agile, but address their concerns first.

  • Educate stakeholders on Agile's origins and advantages over traditional methods.

🤝 Meet Halfway

  • Propose solutions that address stakeholders' concerns while aligning with Agile principles.

In Case You Missed Them


👉️ Strategy is a choice (Link)
👉️ Work with guiding principles (Link)
👉️ Extreme brainstorming to trigger fresh ideas (Link)

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